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InSinkErator gains increased regional brand awareness via strategic PR agreement
with CommuniGate Middle East

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InSinkErator, the world's largest manufacturer of food waste disposers and instant hot water dispensers for home and commercial use and a business unit of Emerson Electric Co., a global leader in bringing technology and engineering together to provide innovative solutions, has revealed an increase in brand familiarity and positive consumer response across the Middle East region as a result of its recent signing of a strategic PR agreement with CommuniGate Middle East.

The leading PR agency developed a PR and Marketing strategy specifically tailored



to help InSinkErator's diverse line of food waste disposers and hot water dispensers across both consumer and commercial segments. Since its implementation, CommuniGate Middle East has run key campaigns that have highlighted recent InSinkErator activities. The positive results gained from the campaign can be attributed to CommuniGate Middle East's long years of industry experience and its proficiency in using marketing communications tools and tactics.