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Mahindra Middle East taps CommuniGate Middle East to promote opening of
new USD 3.5 million transformer core facility in the UAE

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Mahindra Middle East Electrical Steel Service Centre FZC (MME), a Joint Venture between Mahindra Intertrade Ltd., India and Nippon Steel Corporation, Japan, recently acquired the services of CommuniGate Middle East to help raise awareness on the opening of its new state-of-the-art USD 3.5 million transformer cores facility in the UAE. Through a strategic PR agreement signed between the two parties, CommuniGate Middle East ran a comprehensive PR and Media



campaign that focused primarily on the opening of the new facility and also on reinforcing Mahindra Middle East's position across the region's thriving steel industry. The PR and Media campaign resulted in the accumulation of positive reviews, which ranged from news releases and key one-on-one interviews with some of Mahindra's top level executives.