The EUROSTAR Group, a well diversified conglomerate with core interests in Digital Satellite Receiving Systems, Consumer Electronics (CE) and other businesses, has welcomed the positive results gained from a recent PR agreement signed with CommuniGate Middle East. Under the agreement, CommuniGate Middle East will develop a series of PR and Marketing strategies that will be aimed at positioning EUROSTAR as a leading provider of consumer electronic goods while also showcasing its diverse portfolio of products like Digital Satellite Receiving Systems, Multi-Media Pay TV and Fast Moving Consumer Goods (FMCG).
An example of the key campaigns mounted by CommuniGate Middle East for EUROSTAR was the launch of the 'EUROSTAR Tablet,' the
world's first ever Arabic enabled Android Tablet. To help raise awareness on the release of the new tablet, CommuniGate Middle East devised a strategic PR action plan that included the use of various Marketing communications tools and tactics like exclusive pre-launch news flash releases, in-depth product reviews, social media competitions, product giveaways, partnerships, unique app ideas, spec sheets, etc.
The successful execution of the strategic action plan resulted in an overwhelming response received from media and the broader public—generating countless positive media reports on the launch of the 'EUROSTAR Tablet' and extensive reviews on the key features of the new product.