Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation 'Gulf-O-Flex' in the Gulf and South East Asia, and part of the international business conglomerate, the Shaikhani Group of Companies, has managed to key in strong positive results from a recent PR agreement that they have entered into with CommuniGate Middle East. The strategic agreement is part of the company's continuing efforts to mark stronger market presence in the Middle East region and also increase more awareness on its diverse portfolio of world class, durable and eco-friendly rubber based insulated products.
Proof of the successful campaigns implemented by CommuniGate Middle East for RWI was the announced expansion of the company's trading products portfolio. Utilizing its wide experience and strong ties with leading media institutions, CommuniGate was able to implement an aggressive media campaign that included key interactions with both English and Arabic based media organizations with top RWI senior officials. The campaign has helped RWI's efforts to reinforce its position as a leading rubber based building materials provider in the region and also raise awareness on the company's move to expand beyond the Middle East.